Craft a shopping
experience
Craft a shopping
experience
Craft a shopping experience
YEAR
2017
FIELD
UX/Service Design
CLIENT
Paul & Shark
AGENCY
Sketchin
My role
Visual, UI Designer
In this project, carried out in 2017 with Sketchin team, I took care of the UI and Visual Design of the website.
Paul&Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. The brand's aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on precise standards.
In this project, carried out in 2017 with Sketchin team, I took care of the UI and Visual Design of the website.
Paul&Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. The brand's aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on precise standards.
In this project, carried out in 2017 with Sketchin team, I took care of the UI and Visual Design of the website.
Paul&Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. The brand's aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on precise standards.
In this project, carried out in 2017 with Sketchin team, I took care of the UI and Visual Design of the website.
Paul&Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. The brand's aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on precise standards.
The goal of the project was to make new potential customers aware of the brand, through a digital strategy that fully exploit every Micro-Moment across the choosing process of a clothing article. The strategy brings the potential clients closer to the e-commerce, furthermore the website shows and enables other complementary services inside the physical stores.
The goal of the project was to make new potential customers aware of the brand, through a digital strategy that fully exploit every Micro-Moment across the choosing process of a clothing article. The strategy brings the potential clients closer to the e-commerce, furthermore the website shows and enables other complementary services inside the physical stores.
The goal of the project was to make new potential customers aware of the brand, through a digital strategy that fully exploit every Micro-Moment across the choosing process of a clothing article. The strategy brings the potential clients closer to the e-commerce, furthermore the website shows and enables other complementary services inside the physical stores.
The goal of the project was to make new potential customers aware of the brand, through a digital strategy that fully exploit every Micro-Moment across the choosing process of a clothing article. The strategy brings the potential clients closer to the e-commerce, furthermore the website shows and enables other complementary services inside the physical stores.
The goal of the project was to make new potential customers aware of the brand, through a digital strategy that fully exploit every Micro-Moment across the choosing process of a clothing article. The strategy brings the potential clients closer to the e-commerce, furthermore the website shows and enables other complementary services inside the physical stores.
Design strategy
Design strategy
From a look&feel perspective, the interface is minimalist with a classical usage of photos and colors: this also comes as a result of a co-design process with the client.
The pillars that identify the design strategy are involvement of a social strategy and an omnichannel experience, thanks to the integration with physical stores, such as booking an appointment with a personal stylist, availability of the wishlists to the store advisors, and the possibility to pick up an order online.razione con i negozi fisici, come per la presa appuntamento con personal stylist e con la wishlist accessibile ai commessi, oltre al pickup in negozio dopo aver effettuato l'ordine online.
From a look&feel perspective, the interface is minimalist with a classical usage of photos and colors: this also comes as a result of a co-design process with the client.
The pillars that identify the design strategy are involvement of a social strategy and an omnichannel experience, thanks to the integration with physical stores, such as booking an appointment with a personal stylist, availability of the wishlists to the store advisors, and the possibility to pick up an order online.razione con i negozi fisici, come per la presa appuntamento con personal stylist e con la wishlist accessibile ai commessi, oltre al pickup in negozio dopo aver effettuato l'ordine online.
From a look&feel perspective, the interface is minimalist with a classical usage of photos and colors: this also comes as a result of a co-design process with the client.
The pillars that identify the design strategy are involvement of a social strategy and an omnichannel experience, thanks to the integration with physical stores, such as booking an appointment with a personal stylist, availability of the wishlists to the store advisors, and the possibility to pick up an order online.razione con i negozi fisici, come per la presa appuntamento con personal stylist e con la wishlist accessibile ai commessi, oltre al pickup in negozio dopo aver effettuato l'ordine online.
Other projects
The Ninth for Design Flows2019 — UI Design
Ticino Turismo2017 — Brand Experience
Pulsee2018 — UX/UI Design
Paul & Shark2017 — UX/UI design
Castrignano in Puglia2017 — Type design
Mondadori Grazia2015 — UX/UI Design
Children icontype2013 — Iconography
Carattere2013 — Brand design
Luxury brand2016 — Brand & UX/UI design
Insurance company2016 — UX/UI design