Carattere: create a
dynamic brand

Carattere: create a dynamic brand

Carattere: create a dynamic brand

Carattere: create a dynamic brand

Carattere: create a dynamic brand

YEAR
2013

FIELD
Brand identity

CLIENT
Personal project

“Carattere” is a project i made in 2013 that represent my own brand. It's a dynamic identity system based a single typeface with twelve different variables. Each variable is based on my work approach. In every version I usually start from 4 core keywords: method, creativity, music and culture.

Method as for design culture. There is a method in every step of process, from start to finish. Creativity as a mix of multidisciplinary inspirations, based on commistion of much field. Music as an inspiration full of rhythm and pauses. Culture as awareness of the design history, from Bauhaus and Futurism to modern movement.

“Carattere” is a project i made in 2013 that represent my own brand. It's a dynamic identity system based a single typeface with twelve different variables. Each variable is based on my work approach. In every version I usually start from 4 core keywords: method, creativity, music and culture.

Method as for design culture. There is a method in every step of process, from start to finish. Creativity as a mix of multidisciplinary inspirations, based on commistion of much field. Music as an inspiration full of rhythm and pauses. Culture as awareness of the design history, from Bauhaus and Futurism to modern movement.

“Carattere” is a project i made in 2013 that represent my own brand. It's a dynamic identity system based a single typeface with twelve different variables. Each variable is based on my work approach. In every version I usually start from 4 core keywords: method, creativity, music and culture.

Method as for design culture. There is a method in every step of process, from start to finish. Creativity as a mix of multidisciplinary inspirations, based on commistion of much field. Music as an inspiration full of rhythm and pauses. Culture as awareness of the design history, from Bauhaus and Futurism to modern movement.

“Carattere” is a project i made in 2013 that represent my own brand. It's a dynamic identity system based a single typeface with twelve different variables. Each variable is based on my work approach. In every version I usually start from 4 core keywords: method, creativity, music and culture.

Method as for design culture. There is a method in every step of process, from start to finish. Creativity as a mix of multidisciplinary inspirations, based on commistion of much field. Music as an inspiration full of rhythm and pauses. Culture as awareness of the design history, from Bauhaus and Futurism to modern movement.

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02.marchio
creativity.gif
creativity.type
creativity.gif2
creativity.type2
creativity.gif3
creativity.type3
culture
culture.type
culture.gif2
culture.type2
culture.gif3
culture.type3
7c1a8510204093.560e10d05e946
02.bv.texture2
02.bv2
method.gif
method3.type
method2.gif
method2.type
method3.gif
method.type
music
music.type
music.gif3
music.type3
music.gif2
music.type2
2
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04.poster
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All the identity follow the brand values.

All the identity follow the brand values.

All the identity follow the brand values.

All the identity follow the brand values.

All the identity follow the brand values.

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04.poster6
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Other projects

Mondadori Grazia2015 — UX/UI Design

Ticino rebranding2017 — Brand Experience

Castrignano typeface2017 — Type design

Carattere branding2013 — Brand design

NDA – Luxury project2016 — Brand & UX/UI design

NDA – Fashion project2017 — UX/UI design

NDA – Insurance project2016 — UX/UI design

NDA – Brand project2018 — UX/UI Design